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TCL Corp., a leading Chinese consumer electronics manufacturer, and Genesis Microchip, a US-based image processing chip provider, have announced plans to set up a joint digital video laboratory in China.
The lab, which will be located in south China's Shenzhen City, will focus on R&D of quality-improving technologies for TCL's televisions. The two sides will co-develop DDHD (Digital Dynamic High Definition) chips for the Chinese market, said Shi Wanwen, head of TCL's multimedia business department.
TCL's four major products -- LCD TV, plasma TV, projection TV and CRT TV -- will use the co-branded chips, he said but declined to give any details.
According to Eric Erdman, CEO of Genesis Microchip, TCL will manage the daily operations of the lab; Genesis will over-see engineering, technological and marketing support for the project.
The US company is planning to achieve a sales revenue of 80 million dollars in China this year, mainly through TCL, its sole local partner in the digital TV sector.
(Xinhua News Agency July 19, 2004)
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