Baidu.com will add video, travel and restaurant search functions
on its Japanese site this month to gain more users in a market
dominated by Yahoo and Google.
It came nearly one year after the No.1 search engine in China
launched its Japanese language service in an effort to expand
overseas, with Japan first in the firing line.
The new services will go online on January 23, according to its
Japanese site, Baidu.jp, which has its server in Japan. Currently
it provides web page, news and image search.
Company officials refused to disclose further details yesterday,
saying an official statement would be available later.
The new functions will increase Baidu's costs on its Japan
operations.
Related costs and expenses in the third quarter were 20.3
million yuan (US$2.7 million), which reduced diluted earnings per
share by 0.58 yuan (8 US cents).
The company estimates total costs and expenses related to its
Japan initiative may be about US$15 million for 2007.
The figure was US$6.5 million in total for the first three
quarters last year.
Baidu.jp ranked No.973 in Japan by traffic, according to data on
traffic ranking site Alexa.com yesterday. Eighty-two percent users
are from Japan, followed by seven percent from the Chinese
mainland.
The most used service is image search, contributing 78 percent
of the traffic.
The Beijing-based website has about 60 percent of China's search
market. Google ranked a distant second in China, followed by
Yahoo.
Baidu also has plans to expand into other Asia markets such as
South Korea.
(Shanghai Daily January 11, 2008)
